5 Things That Will Stop Trade Show Attendees in Their Tracks
Published: September 25, 2016
When it comes to trade shows, you want to
stop attendees in their tracks, don't you? The problem can be figuring out how
to do that. You've come to the right place-- check out these tips for wowing
attendees and drawing them to your booth like bees to a flower. Your custom
trade show exhibit is going to blow them all away! Or at the very least,
attract a lot of attention and sales.
1.
A Really Good Demonstration
True show attendees have enough interest
to show up, but they also have guards up. They've already begun to scan and are
walking down the aisles, not sure what they want to look at and so warily
survey everything. A great demo is engaging and will have people gathering to
see what your product is all about. Designing the exhibit so that your demo is
the center focus will help attendees view your demonstration. Make sure it's
easily seen to draw visitors and interest!
2.
A Customer-Focused Exhibit
So many things can grab interest and
generate appeal, from the images used to size, color, and messages. An engaging
exhibit is worth its weight in gold, so consider a strategy for your booth that
appeals to customers because it's focused on them-- educating them and
entertaining them. Images of your brand, your products, showing staff in
action, or what your product can do for them will help engage them and get them
interested in what you have to say!
3.
A Great Promotion or Deal
Every single customer wants to feel like
they're getting a good deal on goods and services. Promotions are a great way to
sell your product because it shows your target audience what they get to take
home! Good promotions create experiences, help the viewer learn something new,
and give them a good value for what they're exchanging (their money). Giveaways
are also really effective, so consider giving them a try!
4.
Friendly, Instinctive Staff
An energetic, friendly, and engaging
booth staffer makes a huge difference in how many attendees you grab. Good
staffers will be able to engage attendees and draw their focus in, exuding
positive energy, engaging with the people they're talking to, and providing
that human connection and service that really goes the extra mile. Great staff
boosts engagement-- second only maybe to a great demo! Hire the best you can
find and watch your booth soar!
5.
Killer Opening Lines
A short statement in sentence form is a great way to really get info about your
product out there. However, a convincing, charismatic voice can do a lot to
charm people and get them to engage. Questions or even memorized talking points
with the rest freestyled can be surprisingly effective. Try out different
opening lines and see which ones work for you!
Consider these tips for your next trade
show and start reeling in the attendees! There is no substitute in salesmanship
for professionalism and giving it your all when it comes to having a great
exhibit. When it's genuine and when it's enjoyable, people respond! Thanks for
reading... now get out there and make your exhibit the best it's ever been!